ABOUT

OUR PHILOSOPHY:

Co-create the FUTURE OF SPORTS

Abilities to lead to mental and physical health, to bring out one’s unknown powers, to inspire others, to impress, to grow, to unite people no matter what their genders and nationalities, and to encourage one’s self “Nothing is impossible”.

But on the other hand, how to interact with sports is also changing as a technology is developed considerably and our lifestyles and values change. We hope to keep creating the future of sports all the time so that the original power of sports continuously entertains people beyond generations and lights it up brightly.

PLAYERS

CEO

SOICHI SHIRAKAWA

Mr. Shirakawa engaged himself in the general manager of the major foreign sports brand in Japan after his former career at the leading advertising agency, and then started his own company, F Co., Ltd. In his previous job, as the project leader of FIFA World Cup, he led the project to success and built up the established position for the brand. Moreover, in the field of fitness, he successfully committed himself to tap the new market and built up the brand value, then achieved 50%+ growth in both sales and profits since taking his post. In particular, he expanded the company’s own channels like direct managed stores and EC stores to more than five times scale and established them as the major selling channel. He has high management know-how from tapping new markets to planning and implementing business plans based on his marketing perspective.

CO-FOUNDER/DIRECTOR

KENTARO KAWAI

Mr. Kawai is the former marketing director of the leading foreign sports brand. With his marketing-based perspective, he led the Running, the hovering category, to accomplish the double-digit-growth every year and contributed to establishing its position as the major brand in the market. Moreover, as the digital marketing director, he promoted a digital shift of brands and led a way to enhance brand engagement.

CO-FOUNDER/DIRECTOR

MAMI KUBOTA

Ms.Kubota, after her former career at the leading advertising agency, was in charge of event PR and marketing as the public relations manager at the foreign sports brand. At the numerous global sports event including FIFA World Cup, Olympic, World Athletics Championships, Ms.Kubota successfully contributed herself to penetrating the brand message and enhancing the value through her public-related activities for the world class athletes and enterprises. Later, she started her position to supervise the fitness division.

CREATIVE DIRECTOR

KEISUKE TANAKA

Keisuke, after his working career in the business development division of the leading advertising agency, launched his own advertising enterprise that owns production function, offering ads to Europe and Americas for domestic and foreign national-flagged enterprises. His activities cover a broad range including casting artists and athletes, publishing books, hosting record companies, filmmaking, organizing large-scale music festivals. Awarded record at the International Film Festival. Joined F in 2020. He is recently involved in DIY at home, gardening and customizing his motorcycle.

ACCOUNT PLANNER

HARUKA IDO

Haruka is in charge of planning marketing, dedicating herself to servicing our valuable clients including the leading cosmetics company in Japan. While our products had had strong image of men-use, she contributed to acquiring a new customer layer of women at which the company had not been well by leading promotional measures using social medias. Her strength is planning from an unbiased perspective making full use of the consumer’s perspective, deep analysis from SNS and the trends of the world.

services

BRANDING & MARKETING SUPPORT

F Co., Ltd offers the best solution for various challenges from marketing & branding strategy planning to communication planning, from execution support to organization development/human resource development.

services

BRANDING & MARKETING

BRANDING & MARKETING SUPPORT

F Co., Ltd offers the best solution for various challenges from marketing & branding strategy planning to communication planning, from execution support to organization development/human resource development.

OUR STRENGTHS

Brand business Building and Management Know-How

Proposals from Client’s and Agent’s Perspectives

Pragmatic
Marketing Solution

Global
Communication Skills

Extensive
Network Worldwide

OUR FIELDS

SERVICES

NEW BUSINESS
DEVELOPMENT

We develop new businesses, services, and content that expand the possibilities of sports and health in various ways. We handle everything from business planning and execution to alliances and consulting.

New Business / Brand Produce
Other Sports Related Business Development / Alliances
Business Strategy Consulting

FSM
(F Student
Marketers)

FSM is the marketer’s group by college students.
Conducting a survey and planning with a distinctive
perspective of students.

NEWS

2020/05/25 2019/12/28 2020/05/25 2019/12/28 2019/12/28

Fトーク第4回アップしました。ゲストは佐藤夏生さん。

Fトーク第3回アップしました。ゲストは西垣雄太さん。

Fトーク第2回アップしました。ゲストは影山桐子さん。

Fトーク第1回アップしました。ゲストは岩本義弘さん。

オフィシャルサイト立ち上げました。

fspots-team

ABOUT

OUR PHILOSOPHY

Co-create the FUTURE OF SPORTS

Abilities to lead to mental and physical health, to bring out one’s unknown powers, to inspire others, to impress, to grow, to unite people no matter what their genders and nationalities, and to encourage one’s self “Nothing is impossible”.

But on the other hand, how to interact with sports is also changing as a technology is developed considerably and our lifestyles and values change. We hope to keep creating the future of sports all the time so that the original power of sports continuously entertains people beyond generations and lights it up brightly.

PLAYERS

CEO

SOICHI SHIRAKAWA

Mr. Shirakawa engaged himself in the general manager of the major foreign sports brand in Japan after his former career at the leading advertising agency, and then started his own company, F Co., Ltd. In his previous job, as the project leader of FIFA World Cup, he led the project to success and built up the established position for the brand. Moreover, in the field of fitness, he successfully committed himself to tap the new market and built up the brand value, then achieved 50%+ growth in both sales and profits since taking his post. In particular, he expanded the company’s own channels like direct managed stores and EC stores to more than five times scale and established them as the major selling channel. He has high management know-how from tapping new markets to planning and implementing business plans based on his marketing perspective.

CO-FOUNDER/DIRECTOR

KENTARO KAWAI

Mr. Kawai is the former marketing director of the leading foreign sports brand. With his marketing-based perspective, he led the Running, the hovering category, to accomplish the double-digit-growth every year and contributed to establishing its position as the major brand in the market. Moreover, as the digital marketing director, he promoted a digital shift of brands and led a way to enhance brand engagement.

Later, Mr. Kawai, as the marketing director, supervised all the marketing communications functions including branding strategy, marketing investment strategy planning, digital, promotion, OTC sales promotion, and led the established position as a top brand. His becoming an independent, Mr. Kawai engaged in the consulting business of strategy and marketing, gaining the extensive knowledges to other industries like entertainment, fashion, retailing, education other than sports.

CO-FOUNDER/DIRECTOR

MAMI KUBOTA

Ms.Kubota, after her former career at the leading advertising agency, was in charge of event PR and marketing as the public relations manager at the foreign sports brand. At the numerous global sports event including FIFA World Cup, Olympic, World Athletics Championships, Ms.Kubota successfully contributed herself to penetrating the brand message and enhancing the value through her public-related activities for the world class athletes and enterprises. Later, she started her position to supervise the fitness division.

With the excellent contribution to Lifestyle x Sports Culture for Japanese women and fostering trends, and the knowledges about wellness trends including fitness, mindfulness. She also has the extensive network with professionals among media, sports, fashion industries

CREATIVE DIRECTOR

KEISUKE TANAKA

Keisuke, after his working career in the business development division of the leading advertising agency, launched his own advertising enterprise that owns production function, offering ads to Europe and Americas for domestic and foreign national-flagged enterprises. His activities cover a broad range including casting artists and athletes, publishing books, hosting record companies, filmmaking, organizing large-scale music festivals. Awarded record at the International Film Festival. Joined F in 2020. He is recently involved in DIY at home, gardening and customizing his motorcycle.

ACCOUNT PLANNER

HARUKA IDO

Haruka is in charge of planning marketing, dedicating herself to servicing our valuable clients including the leading cosmetics company in Japan. While our products had had strong image of men-use, she contributed to acquiring a new customer layer of women at which the company had not been well by leading promotional measures using social medias. Her strength is planning from an unbiased perspective making full use of the consumer’s perspective, deep analysis from SNS and the trends of the world.

services

BRANDING & MARKETING

BRANDING & MARKETING SUPPORT

F Co., Ltd offers the best solution for various challenges from marketing & branding strategy planning to communication planning, from execution support to organization development/human resource development.

OUR STRENGTHS

Brand business building and management Know-how

Proposals from both client’s and agent’s perspectives

Pragmatic marketing solution

Global communication skill

Extensive network worldwide

OUR FIELDS

NEW BUSINESS
DEVELOPMENT

We develop new businesses, services, and content that expand the possibilities of sports and health in various ways. We handle everything from business planning and execution to alliances and consulting.

New Business / Brand Produce
Other Sports Related Business Development / Alliances
Business Strategy Consulting

FSM
(F Student
Marketers)

Conducting a survey and planning with a distinctive perspective of students.

SERVICES

NEW BUSINESS
DEVELOPMENT

We develop new businesses, services, and content that expand the possibilities of sports and health in various ways. We handle everything from business planning and execution to alliances and consulting.

New Business / Brand Produce
Other Sports Related Business Development / Alliances
Business Strategy Consulting

FSM
(F Student Marketers)

Conducting a survey and planning with a distinctive perspective of students.

our PROJECTS

New sports class to develop the personality for children that Shinji Kagawa collaborates with Hanamaru Study Session

Cross Fit Gym (Toranomon)

Deploying management businesses with focus on golfers

OUR PROJECTS

New sports class to develop the personality for children that Shinji Kagawa collaborates with Hanamaru Study Session

Cross Fit Gym (Toranomon)

Deploying management businesses with focus on golfers

F TALK

At F Talk, we will unroll “Free” talk with “Fantastic” people in various industries about the “Future” of sports.

F NOTE

In the page of note, in addition to “F Talk”, each member writes what they think, such as “F’s tweet”.

ACCESS

 

〒107−0062 Tokyo, Minato City, Minamiaoyama, 4 Chome−11−2 Maiya Building 2B

TEL: 03-6447-2447
FAX : 03-6447-2448
For consulting or request
info@fsports.jp